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"Black Friday" marked the beginning of a new season of sales in Scandinavian countries. Scandinavians spent 19.8 billion Euros Black Noah Fant Jersey , which is 17% more than in 2017. At the same time, sales on Thursday, Thanksgiving Day, when many retailers began to reduce prices, attracting buyers who did not want to stay in queues at the counters on Friday Black Phillip Lindsay Jersey , increased by 24% compared to 2017 - up to 6.2 billion Euros. The total volume amounted to 12.3 billion Euros for just two days of sales, which is only 4.5% more than a year earlier. These figures include only sales in regular stores, excluding online sales.
According to preliminary data, last Friday recorded 9.5% more online transactions than a year earlier, and 14.3% more sms lan for purchasing goods. A summary of the first days of the sales season will be published this week Black Joe Flacco Jersey , but it is already noticeable that consumer preferences are changing - people do not want to visit stores on "Black Friday", starting to buy online or on Thanksgiving day. Retailers, who notice it, start sales a day earlier. The loan companies like Credit-10 also noticed the raise of activity as many people got loans those days.
Phenomenal trends of the season
The observers note that there have appeared several new trends that can be used outside Scandinavia. Such assumptions are not accidental. Starting as an exclusively American event, "Black Friday" has been held for several years in a number of European countries including Norway. "Cyber Monday" Black John Elway Jersey , the first working day of the sales season, was also used in marketing policy outside Norway. Finally, the trend was fixed, in which sales began on the eve of "Black Friday".
This year, the vast majority of Scandinavian retail chains began selling on Thursday. However Justin Simmons Jersey , there are also dangers.
"If consumers of these stocks have a more stimulating effect, then... it may become more difficult for retailers to use other methods of attracting attention," said Philip Benton, Euromonitor International analyst.
Speaking about the new trends of the season, experts note several phenomena. First of all Jake Butt Jersey , it is the output of "Black Friday" and "Cyber Monday" beyond retail. Travel agencies, online booking services, hotels and even airlines and media companies announced their sales. Several hotel chains and travel agencies in Norway offered discounts on accommodation or travel which were booked from the 28th of November to the 1st of December. The hotel chain offers a 30% discount on some rooms. A number of hotels in Norway have established discounts of up to 75%; one of the world's largest online booking sites established the discounts up to 50% on some hotels.
"A large number of online discounts from companies in the tourism sector, which were prepared for "Black Friday" and "Cyber Monday", should give an additional incentive to the sales of these companies" Chad Kelly Jersey ,- the expert believes.
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11.09.2019 07:53
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